I just read something that left me feeling sore. The head of a particular gym compared his fitness program with CrossFit, in the guise of clarifying certain points on what makes the two different. He might have written this with good intentions; he even peppered his article with apologetic disclaimers, but unfortunately this came off slightly patronizing instead of sincere. While the author tried to be careful with his phrasing, he did not avoid making negative implications regarding the “competing brand.” I’m not against making comparisons, but before anyone does it and posts it on an official website, I think […]